I think ‘customer obsession’ is pretty intuitive if not an exaggerated claim to an emphasis on customer service. As to the ‘buy or build’ decision for their c ad of tears, my sense is that Uber started out as a less expensive, more flexible alternative to taxis, but they learned (or morphed into) a company that could do an even better job if they mined all the data their billions of rides produced.
I think ‘customer obsession’ is pretty intuitive if not an exaggerated claim to an emphasis on customer service. As to the ‘buy or build’ decision for their c ad of tears, my sense is that Uber started out as a less expensive, more flexible alternative to taxis, but they learned (or morphed into) a company that could do an even better job if they mined all the data their billions of rides produced.